About Advertising
The “quality” and “service”, are the two common responses of either business owners or salespeople when ask about the difference between theirs and their competitors product offerings. There are two most ineffective words to be used in advertising. And these are : “quality” and “service”. Because, they are providing everything and nothing at the same time.
The Printing services for advertising
Material or assembly that is free of defects, Smoothness or roughness as preferable, Brightness or lack thereof, Heavy or light weight as preferable, Durability, Correct sizing, Special handling or handmade
Let’s now talk about service. What is meant with service?
Fully functioning self-service website, Clean restrooms, Convenient parking. Order pick-up at your office, Clean, uniformed staff, Delivered fast or within a specified period of time, Inexpensive, Number of staff attending to an order or project, Answering of telephone on first ring
Let us continue…
A real life example: At our house, purchased from two different dealerships are the two vehicles we own of the same make. I brought mine back to the dealer where purchased it from, considering that it is under warranty prescribed maintenance, I did it even though it’s about twice as far. It is because of the “service”, that is why I did it.
Simply, I wouldn’t mind having in my home because quiet, comfortable seating with desks available, Internet access, brand name coffee available, and restrooms, are all in the waiting area, as you deal with it, a friendly uniformed service manager greets you in the service lane, he discusses the maintenance to be done, and directs you to the area. In order to discuss what was done and lead you to the checkout the service, the managercomes to the waiting area at the time specified.
You need to get the comparison with the other dealership. Take note to know that you are entering the right door for maintenance services. The parking lot is really small and you’ll notice that two cars can barely get through one lane. You can only sit for two hours or more with the bar stools at the noisy, chaotic waiting area . You can escape after which they call your name.
There are a lot of dealerships that promise “excellent service” , yet they are doing the different thing. If you want to bring your vehicle for a repair or for common reasons, you need to know the excellent service in their marketing before jumping into them. While they work on your car, they should be able to provide you a clean, comfortable lounge area. It may include giving you: Free Internet, Wi-Fi access, and freshly brewed coffee. You can be there for 90 minutes. Look at some other dealership that you could probably have. You can freely tell your customers about your advertising after which you have asked yourself what you mean by quality and service.
A promotional products marketing expert, speaker and author having over two decades experience in the fields of sales, marketing, advertising and public relations is –Heidi Thorne. The marketers were shown how to make more effective and cost-effective promotional choices based on their objectives, values and image, through her Promo With Purpose concept .
The moment you enter in self service advertising into the search engine, do you find what you need? The next time you think about putting in self serve advertising, you’ll observe that these hyperlinks are what you truly desired!