Magic Email Marketing Instead of Adwords

Using Magic Email Marketing Instead of Yahoo and Google Adwords

 
To properly compare Magic Email Marketing to Yahoo Advertising Solutions and Google Adwords, you should do a side by side comparison of the three. The best way is to look at the prices, what they offer, how much work it involves, and how effective they are.

The prices are very easy to compare, Magic Email Marketing is only a onetime fee no matter how many ads you put out or number of emails you send. While for Yahoo Advertising Small Business Solutions the price varies per click. They have a $30 deposit that is non-refundable. The price per click is a bidding process where your competitors can out bid you and your ad not be seen. The maximum bid per click is $999.99 with the minimum bid at $0.10. Yahoo allows the bidders to see what the competition is bidding for keywords thus a bidding war could erupt. There are cases where this kind of advertising can cost $10 to $100 a day. Every time your ad is clicked on, you have to pay whether a purchase is made or not. Google Adwords works the same as Yahoo solutions. There is a charge per click. The maximum is $100.00 and the minimum is $0.05 pre click. Unlike Yahoo, Google does not allow the competition to see each other’s bid so you could be outbid without ever knowing it. Just like Yahoo, you’re charged for every click whether a sale is made or not. 

The ads from Magic Email Marketing are sent directly to the consumers who have shown interest in your product. Because your target audience does not have to search the internet for what they want to purchase, they are in a good mood and more likely to make a purchase. With both Yahoo and Google, your ad appears on a page when a keyword is entered by the web surfer and they are generally not alone. The ads are very small so unless the consumer is willing to sift through all the choices and just so happens to pick your ad, there is generally little chance of a sale or none at all. Your ad is listed beside the search engine results and these results are what most often are clicked on.

The amount of work for all is about the same per ad. A template is used and the ad created. They are then submitted to either Yahoo or Google. With Magic Email Marketing, each ad that is to be emailed out has to be created. With Google and Yahoo, an ad has to be created for each keyword. In Yahoo’s case, a new ad per country has to be made. If you only have a few keywords this is not much work, but if you are a large merchant then hundreds of keywords would mean hundreds of ads that need to be created. 

Magic Email Marketing makes it easy for the consumer to find your ads because they are right in their mailboxes. Most ads that are in the internet are generally ignored and seen as a nuisance by the average surfer. The odds of reaching a potential paying customer are higher with Magic Email Marketing than with either Yahoo Advertising Solutions or Goggle Adwords because of the way your message is delivered. With Yahoo and Google a hit is just by luck of the draw.