Anti
Spam
Email marketing is
completely legal. An Email marketer should provide and
offer the unsubscribe option in their email marketing
campaign. A marketer should
also identify himself or
herself in their email marketing campaigns and write
their contact
information.
The
differences between Bulk Mail submission and SPAM
The email marketing/promotion
and bulk email submission is a method
to
communicate with prospects and customers, increase a
marketer's sales and improve a company's
customer service.
The differences between magic email marketing and spam emails are
significant.
Bulk email marketing is a totally legal marketing tool that when used
can be an effective advertising tool for small businesses.
Each
message that is sent has to contain certain pieces of information so
the marketer is in full compliance with all anti spam laws that exist
in different countries. This has to include full disclosure of contact
information about the sender of the email marketing campaign. There is
a second part that instructs the end user on how to opt out of the
email list. This has to be included so compliance with even the most
stringent anti spam laws is adhered to.
Bulk email marketing is
totally legal in every country in the world and is not the sending of
spam emails. The different aspects that are included in the Magic Email
Marketing Program make all the guidelines easy to follow so your email
marketing campaign will not be seen as spam email.
Questions
have risen about the U.S. Federal “Can Spam” law and how it directly
affects bulk email marketing. It is not the use of bulk marketing that
this law or any other regulations are aiming to stop. The new laws and
regulations are the legal efforts to stop fraudulent and deceptive
descriptions in the subject line from being used. The use of forged
return email address is also not permitted along with the hijacking of
email server relays. These laws also require an “opt out” option so the
recipient has the choice if they are to receive future emails from the
sender.
To make sure you are in complete compliance with all
anti spam laws and regulations there are certain things that should
always be followed:
* When you receive a request to drop an email address from your
list, it has to be done
* Always use an active email address that is yours or your
company’s. Never use a fraudulent email account.
* Use an accurate subject line description, never for any reason
be deceptive about the content of your message.
* Only use legal means to deliver your message. The use of
hijacked mail servers is strictly forbidden.
*
Include a physical address with every email. This should include the
same information that would be needed to send a postal letter.
* Protect the safety of minors and always identify material that
is of adult in nature.
The Magic Email Marketing Program was designed so users can easily
follow and comply with all anti spam laws and regulations.
This
software package was designed as a cost effective alternative to pay
per click advertising that is financially out of reach for some small
businesses. The keywords tools help identify the email address of those
that will be receptive to your products thru keyword searches. This
effective tool has the ability to locate those that have shown an
interest in your product or similar item and identify them for you. The
“opt in” or “out” option is in full compliance with all regulations and
laws of every country.
The content stated above is not intended
to be a legal binding advice but rather a guide to help people
understand the different regulations and laws governing this type of
software.
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